Supermarkt by Jane Yager
In a city where so little of daily life feels specifically German, the supermarket is always there to remind you that you’re foreign. Walk into a typical Berlin supermarket and you will first notice that it is small by American standards, the aisles about two shopping carts wide. With space so limited, you may be surprised that your neighborhood grocery store finds room to carry things like chocolate fountains, ladies’ bathrobes, and decorative garden baubles. Approach the supermarket with a shopping list and you will learn how it makes room for the chocolate fountains: by not carrying spinach. Or chickpeas. Or avocados or couscous or chicken breasts or black beans or risotto rice or any number of other things you used to think of as kitchen staples and now learn to view as exotic items sold only in specialty shops.
Cycling or walking through Berlin, one sees startlingly few billboards. One of the city’s charms is the absence of the consumerism-as-barrage that marks cities like New York. On a good day, the supermarket seems to be part of the same pleasing austerity. Nobody really needs the number of products an American supermarket holds, after all, and isn’t a relief not to have to make the number of minute consumer choices the American supermarket demands? (White or orange cheddar? Block, pre-sliced or pre-shredded? Full-fat or reduced-fat? Berlin supermarkets will not waste your time with any questions beyond: Is there cheddar at all?) But on a bad day, when the Kaiser’s in your East Berlin neighborhood doesn’t have any salt, you grumble that these people might as well just go back to communism already, cause they’re really bad at capitalism. A supermarket that doesn’t even have salt! you marvel to yourself on the walk home, your anger dissipating into wonder.

February 3rd, 2009 at 2:08 pm
It IS confounding how Berlin supermarkets simply don’t stock the same items on a weekly basis. I can understand the seasonality of fruits and vegetables, but how come EXTRA doesn’t have the cereal I bought there weeks earlier? And don’t get me started about ’store hours!’
February 6th, 2009 at 10:43 am
you know, i had the exact same problem yesterday – the Extra near my office suddenly stopped selling fresh ginger. it was ‘leider nichts’ but nobody could tell me why.
on an unrelated note, why has a clever piece like this been put in ‘your stories’ instead of ‘my berlin’?
November 14th, 2009 at 5:47 pm
thank you for your story. i searched three times at my local Plus for salt and thought i was crazy that i could not find it… now i know i am not alone.